Art & design in Midcoast Maine
Mahan Design Rebranding
2015 • BRANDING
Reimagine a well-known but outdated Maine-based Graphic Design studio's brand.
1. Define Needs & Goals
Deliverables included in redesign:
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Mature & modern brand presence
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Iconic logo
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Updated website design
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Business Cards
2. Wireframing & Sketching
Utilize business owner's vision to produce 3-4 modern visual strategies that better highlight the company's skills!
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3 Categories of work offered
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Clean, clear imagery of most impressive work
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Responsive design
3. Coding & Digitization
Once the design was completed, it was hand-coded due to a lack of access to better tools or a knowledgeable mentor.
Font family Fjord One
​HEX Code #C1CD23
Mockup by DesignWarrior on Freepik
4. Lessons Learned​
Good tools are your friend!
The hand-written code has since broken which ultimately makes this project a failure due to its inability to age gracefully.
Time, patience, and communication are CRITICAL for success.
When working with someone who doesn't understand the project, you must advocate for your needs as a designer—even if that includes asking for additional help—as well as what is needed to create a successful design.