Art & design in Midcoast Maine
Georgetown Pottery
2022 • BRANDING • INFORMATION DESIGN
Compile a document for employees to reference for brand expectations and best practices.
1. Define Needs & Goals
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Emergency procedures and contact information
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Training document containing new employee guidelines and FAQs for future reference
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Clearly written instructions for all product builds, packing guidelines, and safe workspace tool usage
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Visual aids to prevent confusion
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Industry-specific vocabulary & definitions
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Campus and inventory maps
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B2C communication standards
2. Content Compilation & Creation
Despite being in business for over 50 years, nearly half of the instructional information and employee expectations were not written down or needed to be updated!
Mockup by user16289356 on Freepik
3. Design Accessible and Editable Document
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Simple, uncluttered design
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Copious visual aids
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Tab system for quick access
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Google Doc accessibility
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Fully editable without design software for future updates
4. User Testing & Adaptation​
User testing revealed that some copywriting still needed work, and that there were even more employee questions to be answered—but that overall the document was a success and a much appreciated upgrade!